Using a specific social media campaign that has been run in the past and which is relatively notable (had a wide reach; has industry critiques; has available performance data). The campaign must be completed, or at least far enough along that some measurable outcomes are available to review. Must review the marketing strategy of each campaign; how was social media used as part of an integrated effort to engage consumers, or was it employed in a standalone fashion? How did the campaign's approach innovate or differ from past marketing efforts for that brand? Who are they attempting to target and are they doing so effectively? What was done well or could have been improved on with this campaign? There should be at least three external resources incorporated into the presentation to back up your ideas and provide additional credibility. Use external research and materials to help build a case, not as arbitrary additions included. include interesting and unexpected commentary from sourced materials. You should have at least four slides, not including your title slide and your citations silde. specific purpose to your speech, a clear story or unique angle that makes your presentation stand out among all the others.