A $$market orientation$$ is key because:

Question $23$Answer

a$.$

It focuses on what competitors do and enables the company to out$-$manoeuvre them

b$.$

It helps the company to produce the products the customer will buy

c$.$

It delivers communication messages the customers will find persuasive

d$.$

It allows the company to create a holistic marketing strategy for a specific target market which has been carefully selected