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A market research firm is hired to estimate the percent of consumers living in a large city who would recommend the Brand A. Five hundred
A market research firm is hired to estimate the percent of consumers living in a large city who would recommend the Brand A. Five hundred randomly selected consumers in this city are surveyed to determine whether they would recommend or not. Of the 500 people sampled, 321 responded yes - they would recommend. Using a 90%, 95%, 99% confidence levels, compute confidence interval estimates for the true proportion of consumers of this city who would recommend Brand A.
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