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A market segment is measurable if Multiple Choice a firm is able to reach and serve the segment. a firm is able to develop strategies

A market segment is measurable if

Multiple Choice

a firm is able to reach and serve the segment.

a firm is able to develop strategies to target the market segment.

the size and purchasing power of the segment can be clearly identified.

other market segments are clearly differentiable from the market segment.

it is large enough for the firm to make a profit by serving it

.

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