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A marketer of cellular phones is experiencing a sharp decline in sales. as a starting point in the research, the marketer decides to conduct a
A marketer of cellular phones is experiencing a sharp decline in sales. as a starting point in the research, the marketer decides to conduct a secondary data search to determine possible factors that could be contributing to the problem.
Discuss the different sources of internal and external secondary data that may be relevant and potentially helpful to the marketer. Use examples to support your answer.
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