Question
A marketer who wants to anchor a point of difference for Dove soap on brand benefits might emphasize which of the following? Group of answer
A marketer who wants to anchor a point of difference for Dove soap on brand benefits might emphasize which of the following?
Group of answer choices
Dove soap helps users have softer skin.
Dove products include bar soaps and shampoos.
The soap is one-quarter cleansing cream.
The brand has recently launched soap for men.
The soap brand has global presence.
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Ethical Obligations and Decision Making in Accounting Text and Cases
Authors: Steven Mintz, Roselyn Morris
4th edition
978-1259730191
