Question
A marketing analyst is studying the relationship between the money spent on TV advertising (x) and the increase in sales (y). One study reported the
A marketing analyst is studying the relationship between the money spent on TV advertising (x) and the increase in sales (y). One study reported the following data (in $) for a particular company.
| Money spent on TV advertising (x) | Increase in sales (y) |
| 380 | 550 |
| 645 | 780 |
| 360 | 530 |
| 900 | 1200 |
| 540 | 620 |
| 670 | 800 |
| 820 | 910 |
| 1050 | 1400 |
| 760 | 830 |
| 800 | 905 |
a.Using a software package of your choice, develop a scatterplot and determine whether a linear relationship provides a good fit to this data set.
b. Using a software package of your choice, report the regression analysis results.
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Basic Marketing Research
Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill
8th edition
1133188540, 978-1111525293, 1111525293, 978-1305178571, 1305178572, 978-1133188544
