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A marketing company wanted to test what makes people purchase cereal more and tested box size and flashy graphics. Which of the following would be
A marketing company wanted to test what makes people purchase cereal more and tested box size and flashy graphics. Which of the following would be considered responsible for the interaction effects of this study?
the results for only flashy graphics
the results for only box size
how box size and flashy graphics react together on the participant's behavior on purchasing cereal
behavior of purchasing cereal
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