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A marketing consultant is tasked with analyzing the impact of COVID - 1 9 on consumer behavior. They want to explore the changing needs and
A marketing consultant is tasked with analyzing the impact of COVID on consumer behavior. They want to explore the changing needs and preferences of consumers. Below is the example of the conversation between a respondent and a researcher.
What additional probing questions you might suggest to the interviewer to get better data?
Interviewer: Thank you for participating in this interview. Your input is crucial. To begin, could you share how your daily habits have changed since the pandemic started?
Participant: Certainly. I used to dine out frequently, but now I cook at home. Also, I've been working from home, so I've started investing in a comfortable home office setup.
Interviewer: Are there specific products or services that you've been buying more since the pandemic began?
Participant: Definitely. I've been buying more health and hygiene products, such as masks, sanitizers, and vitamins. On the other hand, I've reduced spending on clothes.
Interviewer: Have you found yourself shopping more frequently online?
Participant: Yes, I've been shopping online more. The convenience and safety are important for me now.
Interviewer: Have your attitude changed towards any brands?
Participant: Maybe... To Patagonia...
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