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A marketing consultant wants to determine whether New York residents are likely to buy a new product. Her survey is drawn from the phone records
A marketing consultant wants to determine whether New York residents are likely to buy a new product. Her survey is drawn from the phone records of all New York residents. Her computer indiscriminately selects a sample of 1000 New York residents. What sampling method does she appear to have used? What is the sample? What is the population? How would the researcher reduce the sampling error for this study?
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