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A marketing consultant was performing a SWOT analysis of an international passenger airliner. The consultant addressed the case of dealing with diverse onboard religious dietary
A marketing consultant was performing a SWOT analysis of an international passenger airliner. The consultant addressed the case of dealing with diverse onboard religious dietary food requirements and the case of handling multiple aircraft equipment models, both of which require quality control inspection using high level expertise. Out of the four issues in SWOT, the consultant would likely conclude that these cases represent the company's ______.
A. | both religious and safety issues | |
B. | passenger satisfaction concern | |
C. | weakness making it harder to compete with smaller regional companies | |
D. | opportunity for even wider international routes | |
E. | strength because the airliner considers public appreciation as its top goal |
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