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A marketing firm was asked to undertake a study of female fashion attitudes. They were asked by the marketing manager at the Downtown department store

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A marketing firm was asked to undertake a study of female fashion attitudes. They were asked by the marketing manager at the Downtown department store to investigate the importance of quality for shoppers in different age groups. They selected a sample of 1000 customers and administered a survey that asked some questions, including the following: Age In which of the following age categories do you belong? 18 -24 years old 25 - 34 35 - 44 45 -54 55 - 64 65 or older Quality for the amount of money spent: "I will generally buy one good item rather than several of lower price and quality. 1. Definitely disagree 2. Generally disagree 3. Moderately disagree 4. Moderately agree 5. Generally agree 6. Definitely agree

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