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A marketing initiative aims to acquire new members to a gym. The gym earns revenue through monthly membership payments. They want to measure the value
A marketing initiative aims to acquire new members to a gym. The gym earns revenue through monthly membership payments. They want to measure the value of customers across their entire relationship with the gym rather than just their first monthly payment. What metric should they use?
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The most relevant metric for this type of longterm customer valuation is called Customer Lifetime Va...
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Understanding Business Ethics
Authors: Peter A. Stanwick, Sarah D. Stanwick
3rd Edition
1506303234, 9781506303239
