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A. Marketing is the term used to refer only to the sales function within a firm B. Marketing managers usually don't get involved in production
A. Marketing is the term used to refer only to the sales function within a firm B. Marketing managers usually don't get involved in production or distribution decisions C. Marketing is an activity that considers only the needs of the organization, not the needs of society as a whole D. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large 2. Which of the following is NOT an element of the marketing mix? A. Distribution B. Product C. Target market D. Pricing
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