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A marketing manager for a grocery store chain wants to know the customer usage of store coupons in newspaper ads for food versus nonfood items.
A marketing manager for a grocery store chain wants to know the customer usage of store
coupons in newspaper ads for food versus nonfood items. He hopes to use the resulting
data to plan future marketing strategies. He takes a random sample of purchases each of
advertised food and nonfood items and notes whether a coupon was used in each case. The
data are as follows
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