A marketing manager for a growing consumer products firm is considering launching a new product. If the firm launches the product, and it is a success, the payoff will be $1.2 million; if it is not a success, the payoff will be .5 million. Going directly to the market with no prior testing will result in success 50% of the time. To determine interest in such a product, the manager can conduct a focus group or hire a consulting firm. The focus group will cost $120,000 and has a 70% chance of correctly predicting the success of the product. The consulting firm will research the market at a cost of $400,000 and boasts a correct assessment of product success at 90%. What action will result in the highest expected payoff for the firm?