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A marketing manager is assigned the task of putting together the Promotion portion of a marketing plan. Which question would the marketing manager most likely
A marketing manager is assigned the task of putting together the Promotion portion of a marketing plan. Which question would the marketing manager most likely be expected to address?
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What channels will we use to distribute the product?
How should packaging be designed?
What accessories will be included with the product?
What should we charge for the product?
How will we use social media?
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Operations Management
Authors: R. Dan Reid, Nada R. Sanders
4th edition
9780470556702, 470325046, 470556706, 978-0470325049
