A marketing manager requests and receives a report on consumers who use a competing brand of laundry detergent. Included in this report is demographic information such as age, gender, and geographic location; frequency with which the product is purchased; estimated amount of revenue generated by this product per geographic location; and qualities that consumers rank as important to their purchasing decision. These reports represent what function of a marketing information system $($MKIS$)?$

Multiple Choice

Distributing sales and marketing information

Gathering marketing data

Analyzing marketing data

Storing marketing data