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A marketing manager was told that he should include a 'Call to Action' in his next advertising campaign and make use of both 'Push' and

A marketing manager was told that he should include a 'Call to Action' in his next advertising
campaign and make use of both 'Push' and 'Pull' promotional strategies.
a. What is a 'Call to Action' in advertisements?
b. What is the difference between 'Push' and 'Pull' promotional strategies?
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