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A marketing plan can be a complicated document. If you were tasked with completing such a plan: What would you do first? How would you

A marketing plan can be a complicated document.

If you were tasked with completing such a plan:

What would you do first?
How would you go about presenting it to your superiors -- and getting buy-in?
Whatareits most critical components?
If your plan is implemented, how will you (and your superiors) know it was successful?

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