A marketing plan is a product specific, market specific, or company-wide plan that describes activities invol in achieving specific marketing objectives within a set timeframe (Business Dictionary). A market plan begin with the identification (through market research) of specific customer needs and how the firm intends to f them while generating an acceptable level of return. A typical marketing plan should answer these questions; What is unique about our product / service? Who are our customers? What do our customers want or need? What need will our product / service fulfil? Why will customers buy from us and not our competitors Using the information generated in Assessment Task2, develop a marketing plan using a model structure th contains the following parts/section; Research and Planning O Environmental audit O Current business position External environment (PEST/PESTL) Internal environment (SWOT) Competitor analysis Marketing Strategy O Marketing Objectives Marketing Strategies Marketing Mix (4 PS) Implementation of the Strategy Marketing tactics Expected costs Coordination and monitoring mechanisms SIT60316 SITXMPR007 Develop and Implement Marketing Strategies Page Learner's Guide | V 1.0 | March 2021 Australian Institute of Language and Further Education (AILFE) Provider Code: 41041 | CRICOS Code: [034028]