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A marketing research firm is testing consumer reactions to 90-day room alr fresheners by asking people in the community to test the fresheners and then
A marketing research firm is testing consumer reactions to 90-day room alr fresheners by asking people in the community to test the fresheners and then following up with a telephone survey to learn how they feet about the product. The firm has found that different samples from the same general population give remarkably different survey results. The firm's test most likely lacks Multiple Choice distinctiveness darity Polability Validity standstor
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