Question
. (A) Maslow's theory of motivation is referred to as a hierarchy of needs. Why? (B) Discuss two examples of actual CB applications of any
. (A) Maslow's theory of motivation is referred to as a "hierarchy of needs". Why?
(B) Discuss two examples of actual CB applications of any three need levels - with proper explanation - except the examples taken during the course. Please give the web-links of your sources. (Please note that I might need to see the specific application you are discussing, so please mention the web links).
Max words - 125 + 250; max
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
