[Solved] A massive online retailer often uses data

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A massive online retailer often uses data on customer demographics, interests, and behavior and wants to learn more identifiable data, to a third - party

A massive online retailer often uses data on customer demographics, interests, and behavior and wants to learn more identifiable data, to a third

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party marketing research agency. What ethical issue in marketing research is at play here?

Data validity

Privacy

Interviewer bias

Transparency

Data reliability

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