Question
A media schedule might concentrate advertising into bursts of four to six weeks at a time at about 100-125 target GRPs per week, with a
A media schedule might concentrate advertising into bursts of four to six weeks at a time at about 100-125 target GRPs per week, with a two- to three-week hiatus between each burst. Which of the following media scheduling strategies is reflected in the media schedule above?
Even continuity
Flighting
Pulsing
Jumping
Concentrating
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Introduction to Operations Research
Authors: Frederick S. Hillier, Gerald J. Lieberman
10th edition
978-0072535105, 72535105, 978-1259162985
