A medium-sized retailer, selling products directly to consumers, has a good amount of seasonality to the products that they offer. This fluctuating demand, creates a number of challenges for the organization. One such challenge is finding themselves in a vicious cycle of hiring, laying off workers, and then hiring again when the business demands increase. Recently, a new HR Director was hired and made aware of this practice. He is concerned with this practice and has set up a meeting with the CEO to address the issue. What legal concerns should he address with the CEO