Question
A menu item has a contribution margin (gross profit) of $6.12. The average weighted menu contribution margin for this menu item's category is $6.25. Thus,
A menu item has a contribution margin (gross profit) of $6.12. The average weighted menu contribution margin for this menu item's category is $6.25. Thus, this menu item is considered __________.
Select one:
a.High profitability
b.Low profitability
c.A star
d.A loss leader
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Marketing Management
Authors: Dawn Iacobucci
1st edition
1285429958, 978-1285429953
