A mid-sized Italian cosmetics organization wants to expand its market share, maximize profits, reduce costs and possibly acquire new technology. It has identified Asia as an area of growth for its products, with South Korea as a base, and has noted that manufacturing costs are low in that country. It wants total control over activities, and is looking for a long-term investment. It is comfortable with a high amount of risk and a large investment of capital, and is committed to staying in the new target market.

Market entry strategy

Trading or Investing

Specific type: