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A mobile phone company is considering introducing a new phone. Outline the steps the company would take leading up to and ( including) the introduction
A mobile phone company is considering introducing a new phone. Outline the steps the company would take leading up to and ( including) the introduction of the new phone in the market. What steps in the new process would it use? What aspects of the consumer adoption process would be important
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
