A monthly description, reimagining restaurant discovery". That's what Offline promises, according to their WeFunder page (https://wefunder.com/offline). You are going to dissect their marketing strategy, by analyzing how they have determined, developed, and communicated their value proposition. Communicating your value proposition

a. Try to identify Offline' s communication objective(s) regarding creation of their WeFunder page. On which of the five levels of the Hierarchy of Effects [note: this is different from Maslow's Hierarchy of Needs] is Offline focusing here? You might detect more than one objective - discuss at least 1 and at most