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a mountain bike brand developed their newest model as a result of handing off prototypes to professional mountain bikers who rode the prototypes for a
a mountain bike brand developed their newest model as a result of handing off prototypes to professional mountain bikers who rode the prototypes for a month, and then returned them to the brand with suggestions and criticism. If the bikes broke, the professionals rigged the bikes to be more durable bikes and added things such as improved suspension, and accessories. The professionals would be considered?
lead users
product managers
GO-errors
dragalongs
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