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a movie theatre offering discounted monthly memberships for 9.95 unlimited and the company started to loose money. What part of the strategy process failed and

a movie theatre offering discounted monthly memberships for 9.95 unlimited and the company started to loose money. What part of the strategy process failed and what would you doas a marketer?

  1. What is this?
  2. What causes that?
  3. What would you do?

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