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A multinational manufacturer of industrial equipment is not meeting its sales goals. When a global team of sales managers meets to discuss the issue, Tyler

A multinational manufacturer of industrial equipment is not meeting its sales goals. When a global team of sales managers meets to discuss the issue, Tyler begins the meeting by suggesting a change to the compensation structure. His idea is met with silence. The managers from Japan do not make eye contact with Tyler.

What cultural difference is described in this scenario?

A.Time orientation

B.Materialism

C.Context sensitivity

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