A multinational technology company headquartered in Japan has a subsidiary in Europe. The subsidiary generates annual revenue of $10$ million. If the exchange rate between the euro $($EUR$)$ and the Japanese yen $($JPY$)$ changes from $1$ EUR $=130JPY$ to $1$ EUR $=120JPY,$ what impact would this exchange rate movement have on the subsidiary's revenue in JPY terms?

Increase in revenue

No impact on revenue

Decrease in revenue