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A multispecialty clinic has established a surgical center, a rehab group, and a durable medical equipment company. All of these entities are under the name
A multispecialty clinic has established a surgical center, a rehab group, and a durable medical equipment company. All of these entities are under the name of the multispecialty practice. This branding strategy would be considered:
a
a multiproduct.
b
a reseller.
c
a multibrand.
d
cobranding.
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