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A music company has identified its customer base using the variables age and gender. What has this company performed? Question 17 options: psychographic analysis microanalysis
A music company has identified its customer base using the variables age and gender. What has this company performed?
Question 17 options:
|
| psychographic analysis |
|
| microanalysis |
|
| PRIZM analysis |
|
| demographic analysis |
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International Financial Management
Authors: Jeff Madura
11th Edition
0538482966, 9780538482967
