A need is simply defined as a "state of felt deprivation." Needs are the basic forces that motivate consumers to do something. In the case of consumer marketing, needs motivate consumers to seek a product to solve a particular problem. Marketers must understand that consumers have many types of needs.

The PSSPS Hierarchy of Needs is a paradigm that proposes five different types of consumer needs that motivate consumers to engage in the consumer decision processes. At the most basic level, needs center on simple physiological processes that consumers require to live. The most complicated needs motivate consumers to engage in activities or purchase products that personally enrich their lives or make the world a better place.

Group each company to the associated level of the PSSPS Hierarchy. Move each label to the correct drop zone box. The notes button next to a label provides more information.

Labels

Drop Z$$nes

Physiological needs Safety needs $(\frac{2}{5})(1/5)$

Social needs $(\frac{3}{5})$