A new cold coffee product for Nescaf in the UK ran a brand lift study to discover the most effective targeting strategy and found that its ads in Instagram Stories had achieved a 6-point lift in awareness.

1. Used Instagram and Facebook to quickly achieve strong unaided ad recall and brand awareness about the launch of its new cold coffee product.

2. Some assets were created from scratch to fit the popular Instagram Stories format

3. Multi-cell brand lift study showed Stories can effectively drive greater brand impact

4. Saw 6-point lift in unaided brand awareness.

The challenge:

Nescaf Azera Nitro aims to provide a coffee experience that combines a smooth taste and a unique texture, best served chilled. The brand strives to bring innovation to a crowded marketplace of cold and ready-to-drink coffees in the UK.The brand wanted to use Instagram and Facebook's large audience to quickly achieve strong unaided ad recall and brand awareness about the launch of its new cold coffee product. Nescaf Azera also knew that Facebook measurement solutions could help it understand the most successful campaign tactics.

Questions:

1. Identify the content created (as per you) by Nescafe for the platforms mentioned.

2. Describe their placement strategy.