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A new iPhone comes out, and everyone rushes to get one. Even though it is clearly overpriced, people want the latest and greatest technology. Apple

A new iPhone comes out, and everyone rushes to get one. Even though it is clearly overpriced, people want the latest and greatest technology. Apple is clearly using which business strategy?

  1. Product mastery
  2. Differentiation
  3. High-end
  4. Feature-driven

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