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A new line of athletic clothing is being introduced at Oriole's-a regional sporting goods store. A lightweight, warm, weather-proof hoodie in this line is its
A new line of athletic clothing is being introduced at Oriole's-a regional sporting goods store. A lightweight, warm, weather-proof hoodie in this line is its key introductory item, expected to bring attention to the entire line and to the sporting goods store itself. The problem is that after Oriole, the owner, agreed to bring this new product into the store, the staff lost some of the cost information that was used to estimate the profitability of the hoodies. All they could find in their records was the following information. (a) Your answer is correct. Determine the following missing information: sales volume used in the estimate, selling price per unit, and contribution margin per unit. eTextbook and Media Attempts: 1 of 3 used (b) It turns out that Oriole will have to pay 40% more per unit for the hoodies than originally planned. What effect does this change have on Oriole's anticipated operating income from the hoodies? Operating income by $
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