Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

A new Louisianan vitamin and supplement manufacturing company has recently hired you as the Chief Marketing Officer ( CMO ) . They want to develop

A new Louisianan vitamin and supplement manufacturing company has recently hired you as the Chief Marketing Officer (CMO). They want to develop a dietary supplement specifically for the people of Louisiana. Your first task as CMO is to build a marketing plan. The Chief Executive Officer (CEO) is asking you to breakdown the plan into three main partsPart 1. The Segmentation, Targeting, and Positioning Analysis (STP)The CEO wants you to:a) Develop the mission and vision of the company.b) Design the objectives of the marketing planc) Select a dietary supplement. For example, vitamin D, B12, zinc, fish oil, ginger, peppermint, melatonin, or any other that you think would be a great product for the people of Louisiana. d) Apply the segmentation methodse) Select a target marketf) Identify and develop a positioning strategy

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Transport Operations

Authors: Allen Stuart

2nd Edition

978-0470115398, 0470115394

More Books

Students also viewed these General Management questions

Question

What is the most effective way to stop a nose bleed ?

Answered: 1 week ago

Question

The patients blood pressure is 180/105 is hyper tension?

Answered: 1 week ago

Question

How can you assess for jaw fractures ?

Answered: 1 week ago