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A new Louisianan vitamin and supplement manufacturing company has recently hired you as the Chief Marketing Officer ( CMO ) . They want to develop
A new Louisianan vitamin and supplement manufacturing company has recently hired you as the Chief Marketing Officer CMO They want to develop a dietary supplement specifically for the people of Louisiana. Your first task as CMO is to build a marketing plan. The Chief Executive Officer CEO is asking you to breakdown the plan into three main partsPart The Segmentation, Targeting, and Positioning Analysis STPThe CEO wants you to:a Develop the mission and vision of the company.b Design the objectives of the marketing planc Select a dietary supplement. For example, vitamin D B zinc, fish oil, ginger, peppermint, melatonin, or any other that you think would be a great product for the people of Louisiana. d Apply the segmentation methodse Select a target marketf Identify and develop a positioning strategy
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