A new manager who is very informal has started sending text messages and e-mails to their employees during out-of-work hours when they would like to be with their families. The previous manager and the company itself are very formal and there is usually very little communication between the workers outside of regular working hours and the communication is always face-to-face. Which of the following does the new manager need to conform to? The cultural norms of the company The expectations of his employees The personal space of the employees The hierarchy of the company