Question
A new marketing manager has stated that the marketing objective of the firm is to do the best job of satisfying the needs and wants
A new marketing manager has stated that the marketing objective of the firm is to do the best job of satisfying the needs and wants of the customer.
Explain that although this objective is admirable, it does not meet the criteria for a good objective.
What are these criteria for good objectives?
What are specific examples of better objectives?
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started
Quality Management for Organizational Excellence Introduction to Total Quality
Authors: David L. Goetsch, Stanley Davis
8th edition
133791858, 978-0133791853
