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A new online camping goods store wants to find connections between products customers buy and other products they might buy. Why would the company use

A new online camping goods store wants to find connections between products customers buy and other products they might buy. Why would the company use unsupervised learning?
Supervised learning is unable to identify connections between unrelated products.
Connections can be found with any input required by the user.
It does not yet have enough customers to make supervised learning meaningful.

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