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A new product proposal leverages a firm's market position if it does which of the following? Can be sold through the current retailers or wholesalers.
A new product proposal leverages a firm's market position if it does which of the following?
- Can be sold through the current retailers or wholesalers.
- Supports the overall brand strategy.
- Targets the same end user customer as the current product lines.
- Has a price/quality position closely aligned with current products & brands.
- All of the above.
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