A new product was manufactured by Shobha Ltd. and was placed for sale in three regional markets for launching it nationally. Three prices were selected for testing each market.

Selected Prices (Sh.)             10    12.50      15

Estimated Sales (Nos.)          800   600      300

Production (Sh.)                    2,520  1,890    945

Selling (Sh.)                           400      350      200

Traceable Fixed Costs (Sh.) 700      700     600

Required:

 From the above particulars, ascertain the price to give maximum profitability