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A new SMARTPHONE launched on the market which is new and unique in the market and the brand is new in the market. Create a
- A new SMARTPHONE launched on the market which is new and unique in the market and the brand is new in the market. Create a brand identity for the smartphone using both AAKER FRAMEWORK & KAPFERER IDENTITY PRISM.
- the brand portfolio of HUL using the brand evolution grid. identify the brand positioning in the grid
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
