A new startup company is in the business of consuming data from Facebook to create new analytics on consumer behavior. In doing so the company acquired the private information of users profile such as name and address. Is there an ethical issue?

A$.$ It is OK as long as the private data is not shared with other parties.

B$.$ The company should conduct its analysis and then delete all private information.

C$.$ The company should insure private data is protected.

D$.$ The company should not obtain private user's information without the consent of Facebook and its users.