Question
A new sushi restaurant is targeting the 'non-user' for sushi product. Their communication/promotion objective is to change attitudes toward sushi. Provide suggestions regarding the use
A new sushi restaurant is targeting the 'non-user' for sushi product. Their communication/promotion objective is to change attitudes toward sushi. Provide suggestions regarding the use of IMC elements (sales promotion, advertising, social media, selling, PR, events) to reach and change attitudes toward sushi.
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Customer Service Career Success Through Customer Loyalty
Authors: Paul R. Timm
6th edition
133056252, 978-0132553001, 132553007, 978-0133056259
