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A new venture interested to invest in their marketing and advertising strategies that include Facebook advertisement, magazines and podcast. Facebook advertisement were estimates to reach
A new venture interested to invest in their marketing and advertising strategies that include Facebook advertisement, magazines and podcast. Facebook advertisement were estimates to reach a 100,000 audience with RM2,000. They also estimate if they invest in a specific niche of magazines, they may reach 40,000 audience with estimation of RM600. And lastly, with estimation of only RM300 they can reach 18,000 audience through podcast platform. The local magazine limits the number of weekly advertisements from a single company to ten. Moreover, in order to balance the advertising among the types of strategy, no more than half of the of the total number advertisements should occur on the podcast, and at least 10% should occur on Facebook ads. The weekly advertising budget is RM 18,200. (i) Formulate the above problem as a Linear Programming Model. (5 marks) (ii) Develop an initial simplex tableau by including the necessary slack variables. (6 marks) A new venture interested to invest in their marketing and advertising strategies that include Facebook advertisement, magazines and podcast. Facebook advertisement were estimates to reach a 100,000 audience with RM2,000. They also estimate if they invest in a specific niche of magazines, they may reach 40,000 audience with estimation of RM600. And lastly, with estimation of only RM300 they can reach 18,000 audience through podcast platform. The local magazine limits the number of weekly advertisements from a single company to ten. Moreover, in order to balance the advertising among the types of strategy, no more than half of the of the total number advertisements should occur on the podcast, and at least 10% should occur on Facebook ads. The weekly advertising budget is RM 18,200. (i) Formulate the above problem as a Linear Programming Model. (5 marks) (ii) Develop an initial simplex tableau by including the necessary slack variables. (6 marks)
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